5 Proven Practices to Grow Your Spotify Playlist Followers

Just like the music artists on Spotify, the playlist makers are also trying to grow a huge listeners’ base that can help other artists to grow by featuring them. So, here you can get to know 5 proven practices that will help you build up a huge follower base for your playlist.

Spotify has become one of the most influential online music streaming platforms in the last decade and it is offering ample opportunities for every music artist to grow. Even if music is just a passion for some musicians, there are plenty of playlist curators who help to reach the target audience quite efficiently. If you’re a playlist creator and looking forward to growing its follower base, think from the listeners’ perspectives. Will they like the music in the playlist? Are the songs properly categorized? Is your approach good enough to reach them efficiently?

In order to understand your audience better, you would need to analyze their interest patterns to make a proper approach. Following these patterns will enable more fans to follow you loyally.

  1. Utilize the social platforms

Almost every other person is spending a lot of time on social media platforms. Leveraging social networks help to generate more popularity for the playlist. To reach the audience better, create profiles and pages on social media platforms with a proper brand design and name. Offer relevant content based on your playlist that can attract more followers. This adds more professional value to your playlist and brand name.

  2. Reddit can do it!

In case you are unaware of the fact, there is a subreddit known as ‘Spotify Playlists’ that hosts competitions for playlists on a regular basis. It also offers prizes to the winner playlists. You can easily link up the playlist in the subreddit and an exponential amount of organic traffic will start flowing through your playlists. The platform has a potential ranking authority on the search engines which can improve the online visibility of the playlist. If everything goes well, there is a chance to get viral too.

  3. Get in touch with other creators

The growing popularity is not easy but collaborations can offer plenty of opportunities. Build a network with fellow playlist creators to extend your musical community along with whom you can cross-promote. Thus, there is a chance to grow mutually while sharing organic exposure. Social media influencers these days can help you grow in a similar way even if they are not music artists. They usually have a huge follower base and their content can be utilized to promote playlists as well.

  4. Analyze your listeners’ music taste

There are more than 180 million active listeners on Spotify. It is quite natural, not every listener will like your playlist. But, if you can map out your target audience and reach them effectively, there is a chance to create a broader audience. Find out similar playlists like yours, and check what kind of tracks listeners of that particular playlist prefer. You can create multiple playlists based on different themes, genres, and moods. Creating the playlists based on the listeners’ taste makes them more loyal to the playlists that eventually generate more shares and streams. Usually, the creators forget to work on the visual representation of the playlists but for a listener, it is quite important. Make sure you have a playlist cover or brand logo that helps the audience recognize your playlist better.

  5. Keep consistency

It is not just promotion or talent that brings more success, but consistency. It takes a lot to be a great Spotify tastemaker and it starts being consistent at it. Create a strategic roadmap to embrace your brand. You can promote similar kinds of music or a variety of genres; the choice is yours. Analyzing the latest trends can provide a good insight into which kind of playlist will be liked more. However, you can also create something unique which helps you stand out among the plethora of playlists. Be consistent, keep creating and keep the audience satisfied to gain more opportunities to grow.

Playlist curation is one of the most important tool kits for Spotify artists to grow. So, when you are creating a playlist; it should consider the music artists, the listeners, and the whole community in order to grow successfully.