6 Top Effective Strategies to Boost Your Plays of Spotify

Spotify is the leading music streaming service in the world with billions of users. Many popular musicians of today started their careers on the platform. You can also establish a powerful presence on the platform and secure the maximum number of plays and engagement with effective online music promotion strategies.

The way listeners across the world consume music has drastically changed over the decades. Now the major streaming platforms dominate the music market with billions of users under their belt. The most popular music streaming service right now is Spotify with more than 406 million users, which includes more than 180 million paid subscribers across 184 markets all over the globe.

There are over 8 million musicians on the platform who have established an intense competition. Gaining popularity on Spotify can bring you massive online visibility. But it is quite challenging to get your songs to a massive audience base, standing out from the crowd of artists with similar types of music. With hard work and some effective strategies, you can easily overcome this challenge and acquire huge online engagement.

1. Spotify for Artists

Spotify has two types of accounts and one of them is just for the use of the artists. Spotify for Artists is different from a regular Spotify account. It helps you get more information on your target audience. You will be able to know the full demographic of your listeners such as their age group, their location, which other artists they listen to, how they came to know about your music, and more with Spotify for Artists. You can access the advanced features on Spotify with it. You also get a verified checkmark with it, which increases your credibility in the eyes of your audiences.

2. Get placed on major playlists

Most Spotify users go to playlists to listen to songs they like. The playlists are responsible for 1 out of every 5 plays on the platform. People select playlists based on genres, moods, occasions, and more. There are more than 4 billion playlists on Spotify and the major ones obtain billions of plays regularly. If you managed to get placed on some of these playlists your music will instantly be exposed to a massive number of listeners. Contact private playlist curators with a huge follower base to submit your music to their playlists.

3. Submit to Editorial playlists

Most of the biggest playlists on Spotify are created by the editorial team of the platform. The team includes tracks from both popular and emerging artists. Though you can only submit your upcoming music, it still offers a great opportunity for artists looking for an exposure boost. When you submit your music to the editorial team make sure you have filled out as much detail about the track as possible. Submit your track at least a week before its release. Though there is no guarantee whether you will be placed in the playlists, it is a great opportunity provided by the platform to help emerging artists, reach their target audience.

4. Create your own playlists

After you have submitted your music to the Spotify Editorial Team and major private playlist curators, you must make some efforts of your own. The simple and easiest strategy to boost your Spotify plays is to create your own playlists. Add the latest and trendiest soundtracks on the playlists so it attracts a lot of listeners. Now, include your own tracks in between the other songs to give them maximum online exposure from your playlist followers.

5. Use content marketing

The musical content is extremely popular among genuine music lovers. That is why music websites and magazines are so successful. Write a blog about your music or submit your tracks to music websites and online music magazines to get a feature in their music-related content. It will help you rank higher in the search results and increase the traffic to your music on Spotify. You will be able to build trust among your target audience with effective content marketing.

6. Promote outside of Spotify

Promoting outside of Spotify is the best way to increase your plays and audience engagement. Social media platforms are the best place for promoting your music. Facebook, Instagram, Twitter, and more have billions of regular visitors. You can drive the massive traffic to your music on Spotify by sharing the direct links to your work on social media.

Gaining ample success on Spotify can help you infiltrate the mainstream music industry and give you a long-lasting and secure music career.