Everything You Need to Know about Spotify Advertising

Do you want to promote Spotify songs to get popular? Heard about Spotify ad campaign? Let’s explore the diversified aspects of Spotify Advertising and how it is done.

Spotify is currently the most popular audio streaming platform in the world boasting more than 230 million paid subscribers and the number of active listeners is around 675 million in total. The number is constantly increasing with every quarter and the rise of users is making this platform even more competitive than before. Music artists from every country, especially the emerging ones are trying hard to stand out among other artists but it is not an easy task. In order to reach more potential listeners and pave a successful career ahead; music artists are required to embark on promotional strategies that offer more exposure for their musical creation.

If you are a music artist as well and looking forward to promote Spotify songs, you must explore the ad strategies on the platform that offer long-term impactful results. Other than using the methods of content marketing and social media marketing, music artists also need a strong ad strategy campaign that offers them more reach to potential listeners. Let’s dive into Spotify advertising and how it can help artists to grow.

A Built-in Platform Feature – Spotify Advertising 

Spotify can be considered as a built-in advertising platform which helps to users to advertise, manage promotions, grow brand and succeed with organic exposure. It is simple to use and comes with proper guidelines that any new comer can follow to start their ad campaign. 

Firstly, you will have to set your goals for your ad campaign to create a strategy that aligns with your promotional goals. Ask yourself what you are trying to achieve by starting a campaign on this platform where you are also hosting your musical collection? Also define your target audiences based on particular demographics which help to improve the success rate for the ad campaign. Starting from the follower count to evaluating overall online engagement; there are a lot of aspects. 

The next thing you need to do is set priorities for your ad campaign. While you might have a lot of promotional needs, you cannot achieve all of them through a single ad campaign. That is why it is important to make a list of your promotions in a prioritized order where keep the most important goal at the top. When you know what you need the most, you execute the campaign more successfully.

For example, if getting more reach seems like the most important then you would have to work on getting your music discovered by maximum number of users on the platform. Similarly, if you focus on getting more impressions; you music ads should be appearing in podcasts and other song streams. You can always improvise your ad strategy based on what you need at that moment. 

Tips to Create a Successful Ad Campaign

Budget for Promotion through Ads

Of course Spotify Advertising is a paid service where you need to invest some. The amount of investment depends on what kind of advertisement format you are looking for. It also depends on the size of the promotional campaign and the goals you are trying to achieve. For a fruitful Spotify ad campaign, you might need to spend a solid amount which comes with great returns on investment (ROI). Here are two types of budgets that you need to consider to create an effective campaign. 

    • Average Daily Budget 

In this case, you will have to decide on a budget to spend daily for advertising needs. The minimum amount that you can spend or deposit every day is $15. You can increase the daily expenditure based on your financial situation as a music artist. 

    • Lifetime Budget 

This is more of a long-term advertising campaign where minimum expenditure is $250. This sum of money can take care of entire advertising campaign till the last date and you would not have to spend daily. However, you will also have to select the starting and ending point of ad campaign. 

Make sure to select the right time zone for your promotion and the Spotify ads will be launched at the scheduled time. While opting for the ad campaign, you also need to select a region for promotion along with an ad category as well as a sub-category to mention gender, age, and other targeting options. You can also opt for a video ad and need to add specifications for it such as vertical or horizontal alignment. You are also free to choose the topics that are relevant to your music and remove those that are not from the list. 

Custom Promotion on Spotify

Every music artist is different and every one of them can have unique needs for their musical careers which might not be fulfilled with a single or generic promotion. That is why; Spotify provides custom ad campaigns and promotional benefits. The custom options are also utilized by big brands to gain more visibility from the users. If you are looking for custom Spotify promotion, here are three major options,

    • Sponsored Playlists 

Sponsored playlists are specially designed for promotion which helps to boost engagement and allows finding more relevant listeners for your music. The Spotify ads are mainly 30-second custom audio scripts that offer detailed descriptions about a product a service or even merch; whatever you want to promote on Spotify. If your ads appear on the most engaging playlists, people will notice you. Ads can also appear if they listening to your songs. 

    • Overlay

Overlays are a kind of digital banners that appear at the bottom of the screen inside the application. With a convenient placement on screen, listeners are not very disappointed to see your ad during a song. The feature of overlay nail appears when users actively scroll on Spotify. There is a high chance that a user might be interested and click on the overlay on visit the promoted page. 

    • Homepage Takeover 

This is a more complex promotional method where you can control Spotify's home page for a window of 24 hours. This option is only available for desktop users and it includes complex ad posting techniques. This option allows you to utilize the interactive elements, create clickable ads, and implement attractive media files to your Spotify ads. 

    • Leaderboards 

This is a unique method of custom promotion that includes large banners to promote different products and services. The banners are usually made of video elements, text, and images that pop up and instantly grab the attention of the users. Banners are clickable and it can proceed to a different web page. 

Why Audio Advertising is Beneficial for Music Artists?

There are various marketing and promotional methods to promote your Spotify music, yet most artists want to opt for the in-platform advertising service. A good reason for that could be the budget. Audio advertising is fairly reasonable than most other methods and they appear only when a user is active on the platform and using it to listen to music or podcasts. The audio ads are typically 30 seconds long and mainly appear between two tracks without disrupting. Most users do not even skip it. 

While video ads are more impactful, it is still quite expensive and can be a steep investment for the independent and emerging music artists. The video ads are more suitable for promoting products and services rather than music. Audio advertising on Spotify can be easily measured where users are able to track the key performance indicators or KPIs which offers more insights. With access to such data, you can always tweak the settings to improve your audio advertising approach. 

Will people opt for my music after the Spotify ad campaign?

Spotify utilizes the most engaging content for advertising such as the sponsored playlists that only shows the tracks with highest number of streams and likes. So, if you want your music content to be engaged in a brand or influencer's advertising campaign, you better boost it. Only professional music promotion agencies can help you with what are you looking for. 

Concluding Thoughts

It is recommended to work with the professional and consult other artists before embarking on a paid ad strategy on Spotify to secure your investments with more effectiveness. Do not try to do everything on your own as you need to focus on your music releases as well.