How to Get Your Music Featured on Spotify Playlists in 2024
01 November 2024
If you are a rising music artist on Spotify and looking for organic exposure, playlisting can be the right way to do it. Learn how you can do it in 2024 with effective tips.
The music industry is constantly thriving with new emerging artists who are making a name for themselves. Currently, Spotify is being a big part of the industry as it has become the most influential music streaming platform for the listeners. The rising and independent music artists are trying to create a successful music career with the help of this platform that is getting more competitive each day.
Playlisting is one of the effective promotional tactics that helps music artists on Spotify gain organic exposure from a relevant audience base who can quickly turn into loyal fans. Within more than 600 million monthly active users on the platform, playlists offer the perfect opportunity to find like-minded listeners who share a similar taste to the artists’ creations. Let’s find out how these playlists work and how they can help you gain more exposure in 2024.
What are Spotify Playlists?
Spotify offers a humongous collection of songs in the market that reach listeners with the help of playlists. These playlists are usually based on a particular genre, type, mood, or style of music which helps to find similar kinds of music for every kind of listener on the platform. The Spotify Playlists can be divided in two main categories, namely Editorial Playlists and Algorithmic Playlists.
1. Editorial Playlists
Editorial playlists are the high-tier playlists which are manually curated by Spotify’s in-house team of musical professionals. They typically feature the hottest and trendiest songs from all across the world which have already established themselves on the top international charts and social media as well
2. Algorithmic Playlists
Spotify has an advanced algorithm that can build playlists based on the music preference of individual listeners. While the platform offers a handful of creative playlists based on trending global music; it also offers playlists with songs that you might like. The algorithm is quite effective when it comes to detecting the music taste of an individual. The algorithm also takes insights from the songs you have listeners and the artists you like on the platform. Some of the most popular algorithmic playlists are,
- Release Radar
- Discover Weekly
- RapCaviar
- New Music Friday
There are many other algorithmic playlists where you can find music that matches your taste and preferences.
Also Read: How to Submit Your Music to Spotify Playlists?
How to Get Featured on Curated Spotify Playlists?
- Focus on Your Artist Profile
Your artist profile on Spotify is the identity of your musical brand. Before you proceed with playlisting, make sure your profile reflects authenticity and professionalism. Getting the profile fully completed can also boost the chance of getting featured in playlists with more authoritativeness. The Spotify profile for a professional music artist should include all the elements like artist bio, album cover art, single cover art, profile image and cover images, links to social media platforms, etc to name some.
- Create Buzz Through Social Media
Social media platforms like Facebook, Instagram, X, etc are potential hubs for online users including music lovers. If you utilize these platforms to promote your music, it can help to improve your chances of getting playlisted in the algorithmic and personalized playlists and also in more numbers. Consider sharing your Spotify profile and music on social media platforms which will help you interact with the fans. Ask them pre-save your songs before the release date which is highly important to get featured in the playlists like Discover Weekly and Release Radar where you music can automatically appear after its release.
- Release Studio Quality Music
A song is more appreciated by listeners when it is produced with a find quality. Make sure to come up with high-quality tracks which offer a fine blend of clarity and creativity. High-quality music offers a better chance of getting featured in the playlists as it can stand out and easily gains attention from a new listeners. The playlists creators are also biased to high-quality music when it comes to featuring tracks in their playlists.
- Pitch Personally to Playlist Creators
While it can be hard to get into the Spotify editorial playlists, you can always try to get featured in the playlists which are personally created by other music artists or creators. Find playlists creators who work with songs that are similar to yours and try to get featured on those playlists through an email. Make sure to send your music when pitching them. Make sure to keep it brief, polite and appreciative.
Bottom Line
Getting your music featured in the curated playlists can be a daunting task as you need to keep a consistent approach. However, you can also find professional packages for Spotify playlist submission which are fairly reasonable. Keep making good music and utilize playlisting to get popular.