How to Increase Your Followers on Spotify: 10 Easy Tactics
14 November 2023
Want to promote spotify music and and gain more followers? Get to know the best and most effective organic practices of Spotify music promotion that can empower all.
It is not required to say that Spotify has become one of the top music streaming platforms where most emerging artists are trying their luck to create a successful music career. Since its launch, this platform has been growing exponentially with a huge number of users. Just like the number of listeners, the number of music artists on the platform has grown significantly. Now, approximately 40,000 new songs are uploaded to the platform on a daily basis.
In order to achieve long-term success on the platform, you have to become a member of the ‘Gold Club’ of artists on Spotify who bring 90% of the streaming revenue. It does not happen overnight as you would need to learn how to Promote Spotify Music first. It is not rocket science but it is necessary to know the best practices of music promotion to grow a professional music artist. Here are a few effective tactics that can help you increase the number of followers on the platform.
1. Get Your Music Saved
Music lovers hardly delete any music from their collection as it holds a lot of emotional value. If people save your music too; it can help you beat the algorithm on the platform. By pre-saving, listeners can get a notification about your song on the release date through ‘Release radar’. It also helps get featured in the collections like “Artists”, “Songs” and “Recently Played”. The weight of these playlists is quite high as they can generate a huge amount of streams.
2. Claim Your Spotify for Artists Profile
Having access to your Spotify for Artists profile comes with a handful of benefits that allow you to step ahead in the game. You will receive the blue tick of a verified profile that already makes you stand out. You will be also able to customize your profile with images, bio, and tour dates. The profile offers access to a handful of insights and tools that help in promotion. A verified artist profile can also increase your credibility among fans.
3. Utilize Visual Elements like Canvas
Even though it is just about music, visual elements definitely play a vital role in marketing and promotion as it is easy for users to register, remember, and recognize. There should be high-quality images used in the Profile and cover picture that embrace you as a brand. An official logo is a must that is attractive and easily recognizable. Spotify has also added a special feature of canvas that can be added for every particular track and helps to increase stream count by playing a GIF-like repeating video clip.
4. Promote Your Music on Social Media
The paramount importance of social media cannot be ignored. Platforms like Facebook, Instagram, Pinterest, Reddit, etc are widely used in various marketing approaches and it goes the same for Spotify Music Promotion. You can promote your music on these platforms and share the links to encourage online users to follow your account. The listeners who like your music are more likely to stay for a long while. Therefore, you can gain followers on Spotify as well as on these social media platforms who are looking forward to getting more musical updates from you.
5. Submit Your Music to Curators
There are plenty of Spotify playlist curators in the market who curate various artists’ works to create an exclusive playlist based on a theme, genre, or mood. These playlists are great for finding a more niche audience who have a similar taste as your creative style. The playlists are followed by numerous active listeners and if they like your tracks, they are more likely to follow you separately.
6. Create Your Own Spotify Playlist
This is another trick in the book where you act as the curator yourself and create a playlist to feature yourself. But you do not only feature yourself but also other music artists who share a similar style and essence to your music. Among the list of various tracks, your songs should be featured too which makes listeners explore your musical creations even more.
7. Keep Your Profile Optimized
Keep your profile updated and optimized with each musical release. Elements like bio, media contacts, etc should be there to guide the visitors on the profile.
8. Use Keywords to Help Listeners
Spotify is definitely a music streaming platform but also a search engine that allows finding different kinds of music. So, you should use more keywords that help your music gain more visibility on the platform. It is an effective practice of search engine optimization that helps listeners easily find you without any hassle.
9. Collaborate with Other Artists
Collaboration is the oldest trick in the book that is heavily used for music promotion in general. The artist has been using this trick for years now yet it still works amazingly. Collaboration allows tapping into other artists’ listener base which creates a win-win situation for both parties as everyone gets a share of a huge combined crowd of listeners. It also helps to add dynamic to your discography.
10. Promote Spotify While Performing Live
Never forget to ask the audience to find you over Spotify, whenever you go live or perform in some concert. Once you get ample listeners, you do not have to do this again as the audience would be more likely to follow you after listening to you live.
Final Thoughts
These organic techniques work quite well for all kinds of music artists on Spotify. However, it requires ample time and consistent efforts to reach desired results. Hiring a professional agency can help you get better results in a short duration. However, you should plan with a proper strategy based on your budget and requirements.
