How to Promote a Music Artist on Spotify?

Are you a music artist on Spotify and willing to know how to promote yourself? Find out some highly effective techniques of promotion that can empower all artists.

Spotify takes over one-third of the music streaming market and it is one of the biggest music streaming platforms in the whole world. This platform is currently a potential hub for growth for all kinds of artists whether a singer, a music producer, or a rapper. The number of music artists and musical content is constantly increasing on the platform every year and with its constant progress, the platform has become quite competitive as well. Every emerging artist wants to grow to new heights of success and it is not easy when there are many other talented artists around.

Standing out in a horde of talented artists could be difficult, but it is possible with the right effective practices of music promotion. Spotify music promotion can help you gain organic exposure from the market and improve your presence in the niche. If you are an emerging music artist on Spotify and looking forward to making a name for yourself, here are the 13 tricks that you need to follow.

Effective Tips for Artist Promotion on Spotify

    • Good Music and Good Quality Music

Well, there is no other way to say this but directly that you have to make good music. It is not just about judging your musical creations but to always come up with something new and engaging that showcases your expertise and creative psyche. You have to be consistent about your craft and drop new music regularly to show how much you have to offer to the listeners. Not only good music but good-quality music is also needed as the HQ music can offer more clarity to your creations, offering an opportunity to pay attention to details used in the project. Music lovers like these small details and identifying them.

    • Get the Artist Profile Worked Up

Spotify is mainly for the listeners who like to listen to music and there is another app called ‘Spotify for Artists’ which is specially designed for the creators. Getting your artist profile is highly important and you should also work on getting that blue tick beside your name which establishes you as a verified artist. This proves the legitimacy of a professional artist and listeners on the platform will be more likely to follow you when you are a verified artist. Spotify for Artists also helps to get access to many tools and features that help in promotional approaches. It helps to monitor analytics and allows artists to tweak the settings of their profile and sections like bio, media links, etc.

    • Focus on the Artwork

The artwork for music plays a vital role in Spotify where aesthetics and colors are very crucial. An attractive album cover or single cover can help to increase the popularity of the music project. Besides, visual elements can create a faster impression than audio so, it can quickly gain attention from the mass users on the internet. It also helps to remember and recognize the music project even if they forget the title of it. The sections of profile image, cover image, and others need to be filled with relevant pictures as well. You can also add a video clip through the Spotify Canvas options that improve engagement on the platform.

    • Create a Search-friendly Artist name.

Your artist name should be something very simple, catchy, and easy to find. Putting an artist's name that is too big or too complex to pronounce or write is never the right choice. A good artist name can also rank better on the search engine result pages and thus, it is a mandatory drill for SEO or search engine optimization.

    • Share Music on Social Media

You cannot deny the power of social media and the huge number of users on platforms like Facebook, Instagram, Twitter, Reddit, and many others. Global online users are mostly active on these platforms and sharing your music there can put you in an advantageous situation. The social media platforms are filled with online music communities and if you are able to create a fanbase there, they are more likely to support your music career. Make sure to post on social media often to keep your fans updated and interact with them to improve your bonding. Social buzz is directly proportional to the popularity that every music artist needs.

    • Create Anticipation for Forthcoming Projects

Creating anticipation before the release of a music project helps to make a grand release with a lot of buzz. It helps to notify the fans and music lovers in prior and allows them to prepare with pre-save and buy links. This can also help your music be part of the release radar for the listeners who save early.

    • Try to Get on Editorial Playlists on Spotify

Spotify is best known for its diversified playlists that are created based on the listeners' experience. There are many kinds of playlists you can find on Spotify and the editorial playlist stays at the top of the chain. You cannot get featured on your own but the editors of Spotify will feature you if your music is that good. You can make an official approach by pitching the editors directly via email.

    • Listeners Playlists Work Pretty Well Too

The playlists that are created by the listening behaviors or the listeners such as Discover Daily, Release Radar, etc are also great for improving your presence on the platform. Being a part of these playlists can help to gain more visibility on Spotify while it offers more like-minded listeners.

    • Curated Playlists By Yourself and Others

Playlist submission works great when you get featured through curated playlists that are created based on a particular genre or musical style. It can help to find more listeners with a similar music taste. These relevant listeners are more likely to follow you and become loyal fans who can offer you more organic streams in the coming days. Other than playlist curators, you can also create your own playlist and feature your song with other songs to promote it among other listeners.

    • Collaboration with Other Spotify Artists

Collaborating with other music artists can also help to gain exposure from each other’s audience bases which makes it a win-win situation for all parties in the collaboration project. Listeners seem to have a knack for such collaboration projects that are unique and provide something different than the regular.

    • Utilize Content as a Medium

Content is considered to be the king of marketing and for music promotion, it is mandatory. With the help of content like music blogs, reviews, artist interviews, and many others; you can easily spread more information about your music. Incorporating SEO-friendly keywords in the content allows gaining better rank on the search engine result pages. Content can greatly improve digital footprint and visibility in the competitive market.

    • Pitch Journalists for PR Distribution

There is one content that works the best for all industries and that is nothing but the press release. A Music PR can help you make announcements in the competitive market and help to gain maximum media exposure for an artist. You can send your PR to the submission sites or pitch them personally to the music journalists who would be actually interested in covering the information. PR can offer popularity with authenticity and an improved presence.

    • Re-release Tracks that are Released Before

Have you seen Taylor Swift and Madonna lately? They are all re-releasing their previous music projects to gain traction in the market again and you can utilize this market stunt too. Make sure to re-release your oldest tracks along with new projects to create a bridge between the old and the young.

Final Thoughts 

Even after following the aforementioned promotional techniques, you might not always get the results immediately. It takes much time and consistent approaches to achieve the promotional goals. Therefore, it is recommended to hire a professional agency for Spotify promotion that can help you reach those goals while you focus on making more music.