How To Promote Spotify Song: 5 Tips To Gain Real Engagement

As an aspiring musician, promoting your music on Spotify can be a challenging task. So here is how to promote spotify song leading to better and organic streams.

When you are a musician trying to be recognized in the music industry, promoting your music on streaming platforms, especially Spotify can be a challenging task. Spotify is the biggest audio streaming platform on the internet where over 40,000 tracks get uploaded there regularly. So it is extremely crucial to stand out from the crowd amid the high competition. However, at the same time, Spotify with the biggest market share also provides a wider audience pool to artists.

So when you take the right approach, you can get there and make the next viral hit yours! Whether you are a new musician trying to find their way in the industry, or someone who has been making music for a long time but did not find the right audience, doing promotions the right way can help you reach there. You have to stop relying on your luck and actually do something. If you know how to promote spotify song with effectiveness, then you don’t have to rely on your luck anymore and get the real results. Here are 5 tips for effective promotion on Spotify.

    1. Spotify For Artists

Let's start your Spotify promotion journey with the single most impactful strategy, Spotify For Artists account. This serves as your homepage on the platform that lets you promote your music officially. You can also view audience statistics and manage your artist profile from here. So you should keep your Spotify For Artists profile updated every now and then. You can keep it fresh by updating your work, keeping a high-quality avatar picture, a compelling bio, and a photo gallery. This is where your fans can view your details, acquire updates about you, and get easy access to your playlists. When you claim your Spotify For Artists profile, you will also get a blue verification check mark. You can either request to get manually reviewed or get instant access with a distributor.

Keeping your Spotify For Artists profile fresh and updated makes it interesting and helps you build your Spotify fanbase quickly from 0 to 10000!

    2. Pitching to playlists

The stream promotion on the audio streaming platform includes putting your music on Spotify playlists. As an aspiring artist, you can create your own playlists, putting together songs that match the vibe. Or you can pitch your tracks on different playlists on the platform. Spotify itself offers various playlists such as user-generated playlists, algorithmic playlists, editorial playlists, collaborative playlists, etc. The editorial and algorithmic playlists expose new music to a large audience that is actively searching for music they like and are more engaged. On the other hand, non-Spotify playlists, such as the one collaborations and Spotify users created, are also attractive to the platform's algorithm. When you have sufficient favorable data for your music, Spotify will notice your track and recommend it to listeners of your genre. This ultimately increases your streams originally, resulting in increased popularity and a stronger fan base.

    3. Collaborations with other artists

Now this is the oldest promotional trick that works every time. So if you are releasing music and still not getting the desired results, collaborating with other artists from the same genre or music style will help you get better results. Artist collaborations on Spotify can double your reach and bring in new audiences. When you look for artists to collaborate with, consider those who work in the same genre and gaining quite a bit of popularity or artists with whom you want to work forever. On top of that, it has never been easier to work with another artist than today, you both don't even have to be in the same room to craft a track! So look out for opportunities like this, be shameless, and ask people you are interested in working with for the opportunity. This can introduce a new fan base, doubling your reach just like that.

    4. Spotify Ad Studio

If you are serious about promoting yourself on Spotify, consider making a long-term investment with Spotify Ad Studio. It is a self-service advertising platform that allows artists to create paid ad campaigns for their music on the platform, that too as fast as just 10 minutes. When you are promoting music on Spotify, you can use this as a streaming promotions. The ads can be interactive, even be placed as display ads which can target a specific set of audience who like the genre of music that you make. When you do promotion, your main focus would be on increasing your popularity and building awareness around your artistry and Spotify Ads might just be the perfect way to do so.

    5. Use the power of social media

In today's digital realm, having a strong social media personality already eliminates some of your struggles to be famous and lets your music work have more listeners. So it is important to have a rock-solid social media presence on platforms like Facebook, Instagram, Twitter, etc. Social media platforms also present you with the most intimate way to connect to your fans, interact with them, and promote your music at the same time. The people who follow you on social media can also become your followers on Spotify and become ardent listeners of your musical discography if you play the cards right!

No matter what line you are in, even if it is music, just making quality music is not enough. You have to be consistent and sustained in doing promotions of that to achieve success.