Know-how Spotify Promotion for Artists can help one to gain more popularity

Having over 200 million fans from around the world, Spotify is the big fish in the pond comprising of several streaming services. It is one of the most effective platforms to boost your follower count. Therefore learn how Spotify promotions for artists can help them in reaching out to their fans.

Every day hundreds of musicians are trying to rank higher in popular music streaming apps like Spotify. Therefore, in this competitive market, it is tough to get through the competitors and win the hearts of the millions within a short timeframe. But you don't have to worry as there's always a solution for every problem. You can now hire a professional Spotify music marketer who will listen to your tracks and promote them under the appropriate genre by choosing the right audience base.

Here's a sneak peek of the ways how these promotional hubs work on Spotify promotions for artists to boost their presence online:

Content Marketing

This is one of the easiest and most convenient ways for artists to promote new music. Getting featured in this particular playlist with a lot of users is majorly valuable as your followers will immediately get notified of the release. Well, hiring a Spotify music promotional company will help your tracks to get featured in various online magazines where they will add hyperlinks to your tracks to draw more audiences. Starting from press releases to blogs to online reviews - everything will, therefore, help you gather better listeners' count than before.

Add songs to Curated playlist 

Whenever you release a new album or track, it is important to notify your listeners or fans about the latest release. Also, garnering more fans is one of the key steps that one musician must take. So, start adding your tracks to curated playlists that have already won the hearts of millions. Once your music gets added to any popular playlist, people will automatically start listening to it. But adding tracks to the curated playlist is not as easy as people think. So, you can take help from the professional promotional companies that will help you upload your tracks to those popular playlists and let you acquire an immediate fan base.

Email Marketing

Running an email campaign every week will update your followers with your new releases. Well, if you are not aware of e-mail marketing and its processes, then don't hesitate to ask for a professional's help. Following up with the fans is one of the best ways to gain their trust and know if they prefer your releases.

Collaborate to go viral

When promoting on Spotify, a track or a playlist has the chance of going viral. These viral playlists come under the trending section and established musicians who lookout for new talents can easily pick one from the lot. All this sounds easy and attractive but requires a lot of hard work. Once your Spotify track catches the attention of popular artists, they might offer to collaborate, in turn offering more exposure. Also, you can ask for collaboration first as it will help your music to go viral by following a seamless process.

Social Media engagement

This is not the era of traditional promotional efforts. One just can’t share their tracks and expect millions of plays, shares, likes, and engagement. Remember the power of social media? Ask people to follow your profile because engagement plays a crucial role in music promotion. Promote on social media platforms like Facebook, Instagram, Twitter, etc to boost your fan base. Well, you can't even expect that your acquaintances will surely agree with your taste in music. Therefore, you can go for social media marketing campaigns arranged by experts. Here, the pro team members will promote your music amongst the listeners who share the same musical taste so that you can receive maximum likes and shares online.  

Electronic press kit

An electronic press kit or EPK is no doubt the best way to update your niche with the latest info. An EPK is comprised of your up-to-date bio, photos, links of your recent music releases, videos, press coverage (if any), event dates, and contact information. A rightly composed EPK will help you draw more traffic and secure a praiseworthy place in the music industry.

In a nutshell,

The article above covers a range of ideas that would get your promotion game up to heights. As the evolving landscape continues to reshape the way music gets promoted, some promotional companies like The Tunes Club are offering a myriad of opportunities to make artist’s music easily found. Once you have got a good promotional back up to promote your music, connecting the audience to your Spotify account will get easier than ever.