Spotify Promotion 101: How to Go Viral on Spotify

As an emerging music artist or someone who is looking for more visibility and reach, Spotify Promotion is your way to success in this digital music landscape.

The world of music is competitive. Especially since streaming services came to the digital landscape, the competition has increased. While it has been extremely easy to reach listeners from around the world, getting your name out there amid the crowd has become tougher. Spotify is the biggest audio streaming service on the internet and the competition on the platform is higher than ever! However, that does not mean that an emerging artist or an artist who is looking for more exposure cannot succeed! That can be done with a little bit of push from marketing.

Spotify has millions of active users on the platform and with different effective Spotify Promotion tricks, you too can achieve virality. But how do you do it? How do you become viral on the biggest audio streaming platform on the internet? Let’s talk about that.

    1. Spotify for Artists

The beginning of promoting your tracks on Spotify starts at the house, setting up your Spotify for Artists account. This serves as your homepage on the platform, which needs a little spice now and then. You can keep the profile interesting and fresh by updating the profile regularly. This includes updating a high-resolution profile avatar, a compelling bio, and a photo gallery. This page is also where listeners can learn more details about you, acquire updates on your upcoming projects and shows, and get easy access to your playlist. So, make sure the Spotify for Artists profile is interesting and fresh. It can help build your Spotify fan base very quickly. At the same time, the platform also wants its artists to give listeners a good experience. You can fulfill this by uploading a high-resolution profile avatar or picture. While you are at it, upload a photo gallery that includes some intriguing behind-the-scenes photos, photos from you performing at an event or something that shows you in action. This can arouse people’s interest in you as an artist!

    2. Collaboration with other musicians

If you are making music and still not getting the desired listener numbers, it is time to invest in serious marketing. You can do this easily by collaborating with another Spotify artist. When you collaborate with another artist, it can double your listener count, and bring you new and extensive reach. If you are seriously thinking about artist collaboration, choose someone from your music genre, or someone who you really admire. This would increase your chances of creating a really good track that people will genuinely enjoy. Even big stars from the industry are interested in working with lesser-known artists in collaborations, giving them the necessary visibility. So, choose someone, create a track, and present your listeners with something they have been longing for. This way you are not just presenting your collaborative track to your audience only, but also to those who are following the other artist, doubling your reach instantly!

    3. Power of social media

When you are trying to become viral or more famous on Spotify, you need to get your social media presence in order. In this digital age where everything is accessible on the internet, it is important to have a good social media presence on platforms like Twitter, Facebook, Instagram, and YouTube. This will help you connect with fans and listeners from all around the world. Not just that, you can also create a buzz by sharing updates from new projects, and post sneak-peeks from your upcoming releases. While you are at it, use the existing network as well. If you have friends who are also artists, share each other’s music on social media pages respectively. This will help you to build a solid fan base as well as strengthen the music community. Another way to use the social media platforms is to use hashtags. These help your followers to find your music more easily. For example, if you have a single release in a few days, create a unique hashtag and use it on every promotional post on your social media platforms.

    4. Adding lyrics

One really simple yet extremely effective trick for Spotify promotion is to add lyrics to the track. Sometimes, listeners misheard the lyrics, or they could not make out a lyrical part of the track, making listening to the song a frustrating experience. So, when you accompany the lyrics with the song it allows the listeners to sing along and connect with the music on a deeper level. At the same time, this also enhances their listening experience, creating a positive impact on the artist-listener bond. When you have lyrics on display, you get a chance to share the meaning behind the song upfront. It also makes listening to the track far more interactive. This can help increase your shares, and engagement on the platform, helping you further with the chance of getting viral. Moreover, when a song has lyrics attached to it, the Spotify algorithm pushes it on the platform, recommending the track to its listeners. So, more free promotions for you!

You can add lyrics to your music by using third-party platforms like Genius, or Musixmatch.

    5. Marketing websites

Getting serious about marketing your music career is not all about money, but yes a big part of requires having a marketing budget. You can only go a little far ahead based on free promotions, if you are in the game for the long run, you need some help from a professional. According to your budget, you will find different music promotional agencies that specifically focus on Spotify, while improving your presence on social media platforms. It does not have to be a huge marketing budget, you can find reputed marketing companies at affordable rates. While choosing a promotional website, make sure they are offering both social media and content marketing services that will make your campaign stronger. Research well before paying anyone to market your music. Read reviews and testimonials from other artists who have opted for the same music marketing agency.

These are some of the greatest tricks for promoting your music on Spotify. However, it is equally important to remember that all of the promotional tricks will fall short if you don’t have good-quality music in the first place! Focus on producing high-quality tracks and invest time and effort in marketing your music and your career is set! 

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