The Best 8 Ways on How to Promote Spotify Music

The video streaming, podcast, and digital music service of Spotify provide access to a whole lot of content provided by artists all across the globe. It also gives access to millions of tracks. So, it is imperative to know how to promote Spotify music to provide an advantage to the musicians.

Spotify is a very popular music streaming app where a whole lot of music is uploaded every day. This can give a major boost to the artists who can share the music with an incredible number of listeners and increase the fan base in the process.

It is a great opportunity for musicians who can use the platform for their benefit. The number of active users was 200 million for Spotify in February 2019. The number of paid subscribers was also a whopping 96 million. So, if the artist learns about how to promote Spotify music this can make them successful and reach the niche audience.

Let us just put some light on the best ways to promote music on Spotify:

Artist Profile:

This is a digital world and everyone has got access to a Spotify account. This can lead to the declaration by anyone claiming to be a musician. For this reason, a blue tick or verification is used to notify the potential followers and prove the authenticity of the account. This will enable us to establish a legitimate connection and build trust with the fans. The verification badge provided by Spotify establishes the legitimacy of the artist.

A simple signing up to the tab ‘Spotify for Artists’ will automatically verify the artist's profile. Once the legitimacy is established suggest their music to an ample number of users through their algorithms and playlists. This is one of the major reasons why music is included in the Spotify playlist by the curators.

Fans and followers:

Spotify will be of no help if there are no listeners and the profile is going to have not more than 500 users monthly. This is where the dilemma of the playlist curators starts as they are apprehensive of adding the tracks to the playlists. Spotify can make things easy for an artist as it can provide more than 500,000 listeners monthly.

A huge fan following on the music platform is relevant proof of popularity, appreciation, and love. The fans will check the follower count and will build the credibility of the artist in the bargain. The promotional efforts will be effective and easier with a growing audience base.

Social Media:

The artist can directly be in touch with the fans through social media and pass on the message about their songs. Spotify provides numerous opportunities for musicians to share the tracks on social media. Amazing content can be posted on social media to interact with the fans as it can provide the opportunity for incredible popularity.

Social media will also provide loyal followers and one can get the desired numbers by easily sharing the music. A strong audience can be built on social media and the traffic to the music on Spotify can be increased manifold. The music is made viral through social media and will soar up the confidence of the artists.

Consistent Uploading:

The artist has to grab the attention of the fans and for that music has to be uploaded consistently. A regular schedule is maintained in the way the new music is released. The ebb and flow in the music industry can decide the fate of the artist and the audience must be consistently provided with music without a long break. The artist has to be active enough to stay in the eye of the audience. The musician has to be consistent enough and stick with their loyal fans and be in the news.

Collaboration:

Music on Spotify can also be promoted by collaborating with popular musicians in the same genre. A featured artist can share the music on the Spotify playlist and vice versa to make the tracks popular. The promotional effort can be doubly boosted and can reach a huge audience. Both the artist benefits by sharing each other fan.

Both the artist gets a chance to feature their tracks on multiple playlists by Spotify curators. The musician also gets a chance to tap into the horde of the fanbase of the other musician. The collaborative artist makes for a positive association and it provides opportunities to showcase creativity.

Spotify Playlists:

Streaming music is hugely driven by playlists and Spotify is making most of it through its curated playlist. Certain vibes and moods categorize the playlist that could generate millions of new fans for the artists. A popular playlist will pick a release and this can be done by pitching the curators.

The sales figures, chart performance are provided by the high-traffic playlists. A playlist acts as a new-age radio and an artist can get their music featured by pitching to a curator. A relationship has to be built with the curator. The artist will get a notification when a track is added to a playlist.

Spotify Ads:

Spotify has got its advertising platform called Ad Studio that is effective in creating and managing the audio ad campaigns of the platform. It starts from scratch and uniquely reaches the audience. Less than 30 seconds of audio ads are created that are available on the Spotify app. The users can listen to the ads for free and an audio ad campaign can be built from scratch within 10 minutes.

The campaign reporting can be managed and tracked by the users to forecast impressions. One can upload a pre-produced voice-over and offers insights into the ad campaign. It will provide a summary of the frequency, reach, click-through rate, and also the number of clicks.

Facebook Ads:

One can reach listeners based on factors like gender, age, activity, location, and music taste through Facebook Ads. The ads can be heard via mobile or a desktop and provides the information accurately. The number of active users on Facebook is 1.74 billion that access the app through mobile.

The newsfeed is checked by Facebook users many times a day as the target audience gets exposure to the ads. A huge impact is created on the music through Facebook Ads that can drive immediate and fast results. Thousands of users can be reached by Facebook Ads within a short span. Facebook Ads is the fastest way to promote music and provides the best solution for Spotify.

Spotify music marketing company The Tunes Club offering an organic promotion service maintaining all methods discussed above for the last few years. They are successful to full fill all requirements of all clients.

To check our packages and services must visit here: https://www.thetunesclub.com