Tips and Tricks of Free Spotify Promotion for Emerging Music Artists

Becoming a star of the music industry is a dream of most artists and most of them are trying their luck on Spotify. Let’s find some promotional techniques to stay ahead.

Spotify is currently the biggest music streaming platform that is used by nearly 700 million users all around the globe. It has also become a potential hub for all kinds of music artists who are looking forward to spreading their musical talents and gaining love and recognition from global music lovers. Every day, the platform is being introduced to many new rising artists from different regions around the world who are trying to establish a successful music career with the help of this platform.

As a result, this music streaming platform has also become extremely competitive which makes it difficult for emerging music artists to stand out. With the help of promotional tactics; artists can find more organic exposure from the listeners as well as the music industry. With a gradual increase in the number of listeners, fans, and organic streams; it is possible to become the next music start of the industry. The artists who are looking for free Spotify promotion, here are 10 effective tricks for you.

10 Tricks of Spotify Music Promotion 

    • Research on The Industry and Niche Market

Before embarking on your professional music career through Spotify, you must understand the current landscape of the industry as well as market trends and what kind of promotional strategies your competitors are using. No professional agency is going to offer promotional services for free and the only way to make it free is when take things into your own hands and take care of the promotion without hiring a professional for the task. Therefore, it takes a great of market research to understand what kinds of strategies will for your music. Keep your promotional campaign modern and trendy for maximum results.

    • Keep Your Profile Professional

Your Spotify profile as a music artist is your professional identity and keeping it well organized is your responsibility. Make sure to claim your Spotify for artist profile along with the blue tick that makes you authentic and professional. Keep the portions like bio and description properly filled with information so that listeners can know more about you. Also, keep your discography well organized and placed in chronological order so that users can easily check your progress. Spotify for artists can also provide different marketing and analytical features.

    • Create Social Media Accounts and Use Them

Make sure to utilize the social media platforms like Facebook, Instagram, and Twitter to connect with more listeners. These platforms are active with social activities of the online users and sharing your music on these platforms can help to quickly popularize it. Online music communities of fans and music lovers are quiet when it comes to sharing music and supporting a rising music artist. Creating social buzz is mandatory for all kinds of artists on the platform as it helps to gain more followers and fans.

    • Attractive Elements for Visual Support

Although music is mainly about the audio format, the visual elements in music actually play a vital part in marketing and promotion. It is the same reason why most celebrities spend a big cinematic budget for their music videos which allows them to gain maximum attention. In the case of Spotify, you can use custom images for album covers, single covers, cover images, profile images, and other sections to create an attractive look for your profile. You can also add a video clip for the canvas option on Spotify. Make sure to get custom images for social sharing as well. It will help users quickly identify you when they come across your profile or music.

    • Add Lyrics for the Songs

Spotify does not have any option of auto transcription for music like YouTube and you need to add the lyrics or it will not be shown. Adding lyrics helps users to understand your song and its subject matter better which makes the project even more engaging and meaningful. Adding lyrics can also help to break the language barrier and allow gathering attention from global music lovers.

    • Utilize High-density Keywords

Keywords are the greatest elements of promotion that help to gain the benefits of search engine optimization or SEO where your music gains improved visibility and presence on Google and Spotify as well. Look for relevant and high-density keywords and incorporate them in written portions of your artist profile. This way, it will rank higher on the search engine results pages (SERP) and will appear with every relevant or similar search result. You can also utilize these keywords to craft music blogs which can be submitted for free on the blog submission sites.

    • Pitch the Music Journalists

Similarly, you can also proceed with press release writing and distribution which works pretty well in the music industry. PR can be distributed to elaborate information or to make an announcement that is read by journalists, reporters, listeners as well as influential personas from the music industry. However, PR distribution can cost you some. Either you can buy a free PR package for music or you can craft your PR and pitch it personally to music journalists who can republish the story and help you gain more popularity. It is a free and effective way to get picked by the media.

    • Pitch the Playlist Creators and Submit Music

Playlists on Spotify are currently the best ingredient of music promotion where getting featured can help artists find more relevant music lovers with a similar taste to the artist’s work. The playlists the built based on a particular theme or music genre which works like a theme for the list. You can conduct a little research and find playlists that match your music style. Then you can pitch the playlist creators personally via email along with your music and an explanation of why your music should be in the playlists. It is a free way to get featured and gain promotional benefits.

    • Collaborate with Other Music Artists

It is the oldest trick in the rulebook that is utilized by most artists whether emerging or established. Collaboration is not really a promotional approach but more like a musical experiment where two or more artists work together on a single music project. Such projects are quite attractive to music enthusiasts and allow gaining more attention from them. By tapping into each other’s audience bases; this team effort helps to find more fans and listeners in a situation that is beneficial for all.

    • Be an Opportunist

As an emerging music artist, you should always look forward to exciting opportunities that offer you a breakthrough in the music industry. You need to be consistent with your approaches and always stay true to your craft which helps to establish a strong presence in the market. Always keep networking and look for fruitful opportunities for rapid growth.

Final Words

Free Spotify Promotion surely sounds exciting but the free and organic approaches will never be as effective as the paid packages that are handled by the industry professionals. The professional agencies can offer effective results as well as guidance to make the campaign successful. Contact a professional marketer before you jump to a conclusion.